Adidas launches its biggest flagship store with Ranveer Singh in the capital

The store combines digital innovation, unique shopping experiences and an unparalleled product experience to create a new benchmark in retail

Adidas opened the doors of its largest flagship store in the country on Thursday, November 3, 2022. Located in New Delhi’s bustling mall – Select City Walk, the store combines digital innovation, unique shopping experiences and a unrivaled product to create a new benchmark in detail. The store’s grand launch was starred by Bollywood superstar and Adidas brand ambassador, Ranveer Singh, who captivated the crowd with his high-voltage energy and powerful performance. The excitement was palpable, with the official unboxing of the hype OG beast and the opening of the doors to the state-of-the-art concept store.

Spread over two floors with a commercial footprint of 6800 square feet. ft, the store carries the brand’s best in sport and style, including the widest range of football apparel and footwear, the latest Originals designs and collaborations, plus an extensive women’s portfolio including Adidas by Stella McCartney.

Speaking about the launch of the new flagship store, Sunil Gupta, adidas Senior Brand Manager, India said, “We are confident that with the new adidas store at Select City Walk, we have created an unparalleled experience for shoppers. Our most digitally enhanced store to date and a hub of creativity and innovation, this store is the best expression of our brand in an incredible blockbuster destination.”

He added: “The new store will be more than a consumer retail experience. Whether it’s customizing apparel and footwear in the Delhi lab, gaining exclusive access to the premium Y-3 collection for the first time in retail or experiencing the World Cup frenzy world through the specially designed football approach tunnel, it is a place for consumers from all corners of Delhi and beyond to come together for an unparalleled retail experience”.

Filled with vibrant creativity, the store’s design language has been infused with interesting local elements such as custom-made wooden accessories and rugs by local artisans, wall art inspired by embroidery work at the hand of Delhi and Mughal motifs, juxtaposed with a modern aesthetic like the contemporary. patterns, frosted acrylic and neon backlighting, sandstone and terrazzo podiums, monolithic tables, hype collectibles, infinity mirrors and the largest digital shoe wall.

James T. Quintero