adidas releases ‘Hand of Gold’ film and merchandise to celebrate Karim Benzema’s Ballon d’Or
adidas have released a new film and a super-limited product range to celebrate Karim Benzema’s Ballon d’Or victory – the capping of a golden year for one of football’s enduring talents.
Benzema’s win in Paris last night is the pinnacle of individual achievement for a player who has been playing at the highest level since 2005 and as one of adidas’ longest-serving athletes, it’s fitting for the Three Stripes to celebrate this moment in style.
A new film, ‘Hand of Gold’, shows Benzema’s signature bandage – which he has worn in every game since 2019 – changed from white to the color of victory, telling the inspiring story of a young Bron boy in France who defeated endless on-pitch battles to reach the top.
—adidas Football (@adidasfootball) October 18, 2022
In addition to the film, adidas has made two super limited edition product changes to recognize the achievement of KB9. The hitman will be outfitted in a gold X Speedportal boot, complete with gold accents, sole and aglets in the colors of the French tricolor.
adidas and Real Madrid have also collaborated on a special edition Real Madrid golden name and numbered kit, which will be available for a limited time from October 18 through Real Madrid and adidas stores.