Adidas store applies retro look to latest speakers

adidas recently opened the doors of a new flagship store on Carnaby Street in London. In addition to housing the most exclusive and latest adidas Originals merchandise, the store creates a space for London creatives to come together, with a cultural aesthetic and design true to the heart of Soho.

With creativity at the forefront of London, the Carnaby Street store offers facilities inspired and designed by local designers, including unique furniture and artwork, as well as a studio for the use of its consumers. Reinforcing the brand’s commitment to sustainable development, the store was created with BREEAM certified materials.

To support the look and feel of the concept, as well as to provide high-quality sound for background music and frequent event performance, the adidas creative team hired Pioneer Pro Audio to provide a system. tailor-made audio meeting its retro styling requirements.

Pioneer Pro Audio’s workshop cosmetically modified a pair of its XPRS-10 full-range active speakers to resemble the typical 1970s style. While encasing the speakers in a new “cabinet,” the modification allowed still easy rear panel access so users can take full advantage of XPRS plug-and-play settings.

In addition to the speakers, the store also chose two professional DJ multiplayer Pioneer DJ CDJ2000NXS2, a DJM-900NXS2 mixer and a PLX-1000 turntable. Working in conjunction with the XPRS, this allows the store to stage DJ sets with authentic club-quality sound.

Victoria Schneyer, Director of Retail Concepts at adidas, commented: “The new flagship from adidas Originals is a great expression of our Originals brand, bringing creativity and sustainability to commerce. To celebrate adidas Originals’ connection to music culture, we created an in-store experience by taking visual cues from local record stores. To complete the design, Pioneer Pro Audio has created a unique set of ‘vintage’ inspired speakers, providing us with fantastic audio quality for store visitors. “

James T. Quintero