Adidas unveils its biggest store in Bangalore
Sportswear giant adidas has unveiled its biggest store in Bangalore, located at Brigade Road. The shop is a blend of multiple digital touchpoints and embodies the future of the retail experience for consumers.The store is spread over 6,500 square feet of retail space over four floors, the store focuses on 3 important pillars which are Experience, Sustainabilityand Credibility.
The store offers the consumer a glimpse into the world of adidas, offering a wide variety of products for men, women and children in categories such as running, training, sportswear, soccer, basketball, golf, tennis and outdoor. The store also has several sports and experience areas such as an exclusive soccer field with an extended terrace playground, a games-inspired lounge with anx-box and an activity area for children. The store is also enhanced with state-of-the-art technology that includes immersive screens and digital plinths to provide customers with a superior digital shopping experience.
In line with adidas’ long-term vision and commitment to sustainability, the store houses a dedicated ‘Sustainability Wall’ which has been crafted from e-waste, displaying the End Plastic Waste logo. That’s not all, the store’s central Atrium installation was created in collaboration with local artists using only recycled plastic bottles and containers.
Sunil Gupta, adidas Senior Brand Manager, commenting on the store launch, said: “We are absolutely thrilled to open another phenomenal store in the heart of Bangalore. The store not only offers our consumers a global shopping experience, but also gives them a glimpse into the world of possibilities with adidas, whether through our experience zones, digital touchpoints or our commitment to sustainability. that comes to life with the sustainability wall. and the installation made from plastic waste. We constantly want to improve our consumers’ in-store experience through innovation, creativity and design.”
Nikhat Zareen, world boxing champion and adidas athlete, inaugurated the store. Speaking on the occasion, Zareen said “I’m super excited to open this beautiful adidas store today. It reminds me of my first visit to the store, when I bought my first pair of adidas shoes. A monumental moment for me because it was a pair that I loved. empowered and to this day I cherish it. It was my entry into the world of adidas, and from there the possibilities for me were endless. I wear my three stripes with so much pride and I’m sure this store will also be the first step on many more monumental journeys for young athletes in the years to come.