Arsenal add Logan Paul’s Prime to sponsorship deals

It was a good start for Arsenal in the 2022/23 Premier League season. Five games, five wins, the top of the table, it’s not completely unexpected, but a little surprising at least.

But it’s more than that as Arsenal made the news on and off the pitch. Last month, the North London outfit announced a huge new sponsorship deal with Prime, the drinks company co-founded by social media sensations KSI and Logan Paul’s.

The Paul brothers are great in business

Prime joins a list of prominent Arsenal sponsors including Adidas, Emirates, Lavazza and eToro. For Logan Paul, it’s yet another successful business after earning a fortune from his Youtube channels, podcasts and boxing matches.

Logan and Jake Paul – it seems whatever contact the brothers make turns to gold. Earlier this year, Jake Paul announced the launch of Betr, a peer-to-peer gaming platform with no core. It’s a bit of a revolution compared to traditional gambling sites, such as online casinos and bookmakers.

At Betr, you bet against another person (whom you don’t know) instead of a bookmaker or exchange. If you are familiar with short and long positions in the stock market, it works a bit like this.

When you ask Jake Paul, Betr will be the next billion unicorn company. Although naturally you could point out his big mouth, his success has proven him right on several occasions.

On track to top $200 million with endorsement deals

Last season, Arsenal earned north of $100m from their sponsorship, and there’s a good chance the North London club will top the magic $100m mark this season.

The Emirates deal alone guarantees $56 million per season ($280 million for five years), and Adidas will add another $78 million to that. The Rwandan government will provide up to $14 million a year to promote tourism as part of its Visit Rwanda initiative.

$148 million per season, and that’s just from Arsenal’s main partners. Add nine official sponsors (including Logan Paul’s Prime) and six regional partners, and we’ll be approaching the $200 million mark.

Arsenal with a busy summer transfer window

Money is a must for Arsenal, given that Mikel Arteta’s club were one of the busiest teams in this period.

Technical director Edu, whose responsibility includes signing transfers, has spent over £110 on five top players. Oleksandr Zinchenko and Gabriel Jesus came from Manchester City which cost the club a total of £77million. Fabio Vieira would have cost Arsenal £31.5m to complete his Porto deal early, and Matt Turner and Marquinhos are adding nearly £10m more to Arsenal’s PL statement.

Arsenal didn’t do much to recoup their outgoing side’s expenses. Konstantinos Mavropanos left for Stuttgart (£2.8m), Daniel Ballard for Sunderland (£2m) and Lucas Torreira for Galatasaray (£5.5m). All the others have left the north London side on a season-long loan and will return next year unless Arsenal and the new team agree a deal.

James T. Quintero