Bold brand collaborations and weird product launches: April Fool’s Day stunts of 2022

In honor of April Fool’s Day, brands are taking to the internet to debut their latest product innovations and unveil new collaborations — most of which feel, well, just plain wrong. Here, The Drum has rounded up some of the best April Fool’s Day pranks.

Is Iceland high?

Iceland launched the world’s first CBD Hash Brown fries to reflect the ever-changing attitude towards the use of CBD and the benefits it can have for stress relief.

“The past two years have been demanding to say the least, so at Iceland we’ve been thinking about what we can do to ensure our customers start their day as stress-free as possible,” he said. “Our hash browns line contains some of our most popular products, so we thought, how can we take them to the next level?”

Aldi takes on Ryanair

Aldi spreads its wings and launches an airline – AldiAir.

The budget British grocery brand took to social media announcing it was turning to low-cost aviation and sparking a short-lived April Fool’s Day rivalry with the airline Irish Ryanair.

Fans replied that if they could get through security as fast as purchases went through an Aldi checkout, they were “all for it”.

The brand collab no one asked for

Pot Noodle and Papa John’s have teamed up for the very first Pot Noodle pizza or… the Pot Pizza.

In one of the most daring flavor blends ever, Pot Noodle offers a new take on some of Papa Johns’ most popular pizzas, pairing them with the infamous Pot Noodle flavors for three new creations:

  • Papa John’s American Hot topped with spicy Bombay Bad Boy and extra jalapeños

  • Papa John’s Chicken Club Topped with Chicken and Mushroom Noodles

  • Papa John’s BBQ Meat Feast with Smoked Beef and Tomato

Walkers finally makes the perfect crispy sandwich

Walkers is finally giving people what they want…a giant loaf-sized crisp specially designed for use in sandwiches.

The gigantic ‘Bread Shaped Crisp’, which measures 11 cm in height, is a totally flat bread-shaped crisp. The new product comes after Walkers’ research found nearly all (98%) of the nation agreed that crisps make sandwiches better.

The perfectly sized sandwich mate was launched to solve a big problem that crunchy sandwich fans have been struggling with for years – crisps that crumble and fall off the sides of their sandwiches and uneven bread coverage.

Ocado’s “Britain in a Jar” range

Upscale grocer Ocado has launched a range of British staples, starting with ‘Sundae Roast’ in a jar, followed by ‘Fish for Chips’ and ‘Breakfast in Case of Emergencies’ later this month- this.

Laura Harricks, Chief Customer Officer at Ocado Retail, said: “Our Britain in a Jar range perfectly encapsulates our philosophy of delivering quality products while saving our customers time, so they can do more of what they do. that they like.

Is Duolingo dying out of language learning slackers?

The popular language-learning app has released a PSA-like announcement warning us all that too many people have disappeared under mysterious circumstances after neglecting their Duolingo lessons.

The stunt, which includes a minute-and-a-half-long video ad, plays into the popular meme that features Duolingo’s mascot, Duo the Owl, as an armed kidnapper. In the spot, a personal injury lawyer asks the question, “Has your family been taken by a corporate mascot?” He promotes his legal representation to the victims of Duo’s kidnappings, imploring them to reach out via a dedicated hotline: 781-STOP-OWL. The hotline is live; fans who call or text the number will receive automated text and voice responses.

To take the prank to the next level, the language app will even ask its in-house legal counsel to post a video “response” to complaints on TikTok. Additionally, the brand will share conflicting messages on its social accounts urging fans to ignore the videos and warning against hotline calls — all in the spirit of “playfully misleading” fans, according to the carriers. word of Duolingo.

Reyka Vodka cooks up a hot dog stunt

Icelandic vodka brand Reyka has launched a new campaign promoting a product “at the intersection of Icelandic and American passions”. Bringing together the Icelandic pastime of bathing in hot springs and the American staple of hot dogs, he unveiled the Pylsur Plunge, the world’s first ever hot dog hot tub (“pylsur” is the ‘Icelandic for “hot dog”).

An Icelandic-style hot tub, the Pylsur Plunge can reach temperatures of up to 40°C, which the brand says is great for relaxing sore muscles as well as cooking up hot dogs. Built sturdily with a spacious wooden hull, there’s plenty of room for hot dog buns, condiments, and vodka-based cocktails. The brand says the tub comfortably fits four people and will be available from today, “wherever meat-based bath products are sold.”

“Icelanders love hot springs. Americans love spas. And we both love hot dogs – in Iceland we call them Pylsur,” the brand said in a statement shared with The Drum.

U by Kotex Chocolate Bars Melt Menstrual Stigma

U by Kotex is on a mission to destigmatize menstruation. To break the stereotype that “that time of the month” makes women crazy, overly emotional, or even crazy about chocolate, this April Fool’s Day, the personal care brand is launching a parody product called U by Kotex Chocolate Pads . Shaped like menstrual pads, the chocolate bars feature wings like those on U by Kotex Ultra Thin pads and are even more luxurious with a raspberry ganache filling.

And while consumers may not find U by Kotex chocolate lozenges at their local drugstore, the brand wants everyone to know that period stigma is no joke; exclusive brand research reveals that 66% of women surveyed experienced some blatant form of menstrual stigma, such as jokes or rude comments at their expense.

Hellmann’s and Butterfinger create a mix of sweet and salty mayonnaise

In a crude mash-up that has become standard for the branded April Fool’s Day prank course (remember Heinz and Innocent’s smoothie soup mashup from last year?), Hellmann’s has teamed up with the popular Butterfinger candy bar on a new gag-inducing gag.

New Hellmann’s Made with Butterfinger mayonnaise looks like a nightmarish reimagining of Goober’s one-pot peanut butter and jelly combos that first appeared in the late 1960s. The product brings together classic Hellmann’s whole-grain mayonnaise and crunchy Peanut Butter Chocolate Chip Cookies – all in one jar.

And while the product is a joke, the brands have teamed up on a real recipe they say will tantalize consumers’ taste buds: Hellmann’s Butterfinger Crispety Crunchy Cake, which uses Hellmann’s mayonnaise as a source of moisture and creaminess. extra in a sweet chocolate, peanut butter cake.

Native Brings Viral Armpit Green Goddess Salad Everywhere

Native, a sustainable and cruelty-free personal care brand, is annoying consumers this year by taking its partnership with Baked by Melissa founder Melissa Ben-Ishay to a new level.

The brand already offers a range of products inspired by Baked by Melissa cupcake flavors, with flavors such as ginger lemonade, mint cookie and vanilla tie-dye. But when Ben-Ishay’s TikTok video of his favorite green goddess salad recipe went viral, Native saw a new opportunity. As April Fool’s Day, she is launching two fake products inspired by the dish: a deodorant and a lotion “with fresh notes of cabbage, cucumber and basil”.

The products will be promoted on both brands’ Instagram accounts today.

Gousto Says Pets Deserve Gourmet Food Subscription Boxes Too

UK meal kit retailer Gousto has unveiled a furry friend-friendly product innovation: the new Floofsto by Gousto, a gourmet recipe box subscription service designed especially for pets. Kits are stocked with premium culinary treats, from sashimi-grade salmon and wagyu beef to plant-based options for vegetarian pets like hamsters, birds, and guinea pigs. The brand says the product line has been developed in partnership with professional veterinarians “to ensure it meets recommended standards for pet nutrition and safety”.

To promote the stuffing, Gousto embarked on a full-fledged campaign with stylish photos of pets enjoying their Michelin-level meals. The brand also released detailed descriptions of sample meals consumers can expect to receive with their Floofsto by Gousto subscriptions, including a Purr-ger, Punchy Pet Thai noodles and a Heckin’ Delectable Roast dinner.

The brand will be posting behind-the-scenes footage on its social media today.

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James T. Quintero