Capital One Arena team store selling home caps and alternative jerseys with Caesar Sportsbook advertisements
Over the weekend, a viral tweet emerged showing the Minnesota Wild selling authentic jerseys with advertisements on them in their team store. ESPN’s Greg Wyshynski dug around and learned that the NHL and the Fanatics gave teams the ability to sell jerseys with ads on them.
On Sunday, in Washington’s first preseason game of the year against the Buffalo Sabres, we learned where the Capitals fell on the decision.
The Capital One Arena team store sold jerseys with advertisements. Capitals Reddit user, waffleonabikeand former Capitals blogger (In2Caps) posted a photo of the shirts and gave me permission to share.
“In the main store, every Adidas Authentic – that I saw and walked through the shelves – had the ad, including the house and the alternate blue,” said @WaffleOnABike. “The Fanatics replica jerseys had no ads.”
This was also true for some of Capital One Arena’s merchandise vendors.
“It was quite sporadic” waffleonabike said. “I’ve seen booths selling Adidas Authentic with ads and some not, so suppose they go through old inventory first and then go through all the ads?”
On blue W alternate jerseys, the advertising patch was navy blue with white text. You could see it on COA Team Store Instagram Story.
The Capitals have yet to name a jersey advertising sponsor for the away games. Caesar Sportbook patches will only be worn at Capital One Arena as the game is legalized in DC.
The 2022-23 regular season marks the first NHL season with jersey announcements.
S/T to @depressedcapsfn for the first tweet!