Champs Sports opens Massive Homefield concept store in Florida – Footwear News
Champs Sports has just launched a new retail concept in Florida in a major way.
The Foot Locker Inc. banner revealed Champs Sports Homefield today in Pembroke Pines, Fla., a door the company says was designed to bridge the gap between sports performance, wellness and sportswear. sport, and was “created as a true home for the modern athlete. ”
And the Champs Sports home for the modern athlete is huge. It occupies more than 35,000 square feet of real estate located at 12151 Pines Blvd., making it the largest subsidiary of Foot Locker Inc.
“At Champs Sports, we are committed to listening to our consumers. We have been part of the athletes’ lives from the start and this new Homefield concept directly meets all their needs,” said Guy Harkless, SVP and GM of Champs Sports and Eastbay, in a statement. “We know these needs are constantly changing, and as a result, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.
Inside Champs Sports Homefield is a full-size basketball court, multi-sport court and Champs Sports Combine digital VR system. In terms of what is sold in stores, consumers will be able to purchase clothing, sneakers and equipment for several sporting and athletic activities, as well as nutritional and recovery products. Additionally, the company said the store will serve as a local shopping destination, with over 65 different indoor performance running styles and a trial treadmill.
The in-store brand mix is extensive and includes names such as Nike, New Balance, Puma, Adidas, Under Armour, Brooks and Hoka One One. Additionally, Eastbay Performance, CSG and Cozi brands owned by Foot Locker, Inc. will be available.
The grand opening of Champs Sports Homefield will take place April 22-24, and throughout the weekend consumers will have the opportunity to participate in a variety of classes such as group training, HIIT, yoga and basketball. There will also be a performance shoe customization art station with local artist, Abstrk, on site, as well as a gaming lounge, opportunities for photo moments and music provided by local DJs.
Additionally, Champs Sports said it will continue its community-focused mission by introducing a “wall of play” that honors community members who have made a positive contribution to local sports. Five honorees will be inducted at a ceremony on April 23: Coral Springs Charter School head softball coach Mark Montimurro; Olympic track and field gold medalist Briana Williams; Roderick “Rocky” Gillis, athletic director of Broward County Schools; former WNBA player and Dania Beach Mayor Tamara James, and posthumously high school athletic director JP Taravella, baseball coach and teacher Jason Stein.