Emirates News Agency – Leaders Sport Business Summit Abu Dhabi set to host over 400 senior industry executives in the Middle East

ABU DHABI, 11th March, 2022 (WAM) — Over 400 high profile personalities from the global sports industry will travel to the Middle East for the Leaders Sport Business Summit Abu Dhabi, in partnership with the Abu Dhabi Sports Council, the 16 and March 17. , 2022.

Industry leaders will come together for exclusive content focused on insights from major global sports organizations and local entities. They will explore the new dynamics of global sport in four main areas: leadership, technology, creativity and experience. International participants will join those from the Gulf Cooperation Council, providing an opportunity to connect, build new relationships and foster existing ones.

Already confirmed to attend the Leaders Sport Business Summit Abu Dhabi are representatives from NBA, Manchester United Football Club, Abu Dhabi Cricket, DP World Tour, Formula E, Adidas, Special Olympics UAE, The Football Association, YouGov and many more, displayed in the participant’s snapshot.

Participants will gain insight into the new dynamics of global sport from those at the heart of decision-making. Some of the agenda highlights include hearing from Twitter, MEA and Turkey Global Content Partnerships Director, Kinda Ibrahim, to discuss strategies for building media channels for athletes during the session “Unleashing the potential of female athletes”.

NBA General Manager for Europe and the Middle East, Ralph Rivera, will also take the stage to discuss the history of the NBA and the DCT’s groundbreaking partnership. In addition, Robbie Fowler, former England and Liverpool FC player, Laura Georges, General Secretary of the French Football Federation and James Johnson, Chief Executive of Football Australia, will explore the development of the sport around the world.

A full view of the program is now available on the Leaders website, where more details about the summit sessions and speakers can be seen.

Commenting on the list of speakers, Aref Al Awani, Secretary General of the Abu Dhabi Sports Council, said: “Abu Dhabi has seen several groundbreaking new partnerships in global sport, and those who join us will have the opportunity to hear the ideas of these At the heart of these. With the UAE hosting more international tournaments, there’s no better place than Abu Dhabi to connect global sports industry leaders who are responsible for hosting the world’s biggest sporting events.

Leaders Managing Director Laura McQueen said, “We are delighted to welcome so many influential people to Leaders Business Summit Abu Dhabi in the very near future. We again look forward to bringing together local and international audiences to hear from the hearts of the decision-making, learning how they perceive the new dynamics in global sport.”

Leader Sport Business Summit Abu Dhabi is held at the Yas Marina Circuit.

James T. Quintero