First Look: Academy Sports + Outdoors opens its first store in two years

Academy Sports + Outdoors has restarted its expansion.

The sporting and outdoor recreation retailer opened its first new store in two years, in Conyers, Ga. The 58,000 square foot. the outpost is that of the Academy 260and location overall, 11th in metro Atlanta and 19th in Georgia.

The new location is the first of two new Academy stores that will open in the Atlanta metro area in 2022. This fall, the retailer will open near the Perimeter Center.

Academy plans to open a total of eight stores and complete several store renovations in 2021. Longer term, the company has set a goal of opening 80 to 100 stores over the next five years.

The Conyers store carries top brands such as Nike, adidas, Under Armor and Columbia, as well as Academy’s private labels including Magellan Outdoors, Freely, BCG, H2O Xpress, Game Winner, O’Rageous and others . In addition to sporting goods and related apparel offerings, the merchandise assortment includes patio sets, barbecue grills and outdoor games. The retailer also sells hunting and fishing licenses.

The Academy offers free services such as grill and bike assembly, scope mounting, bore sighting, line spooling/spooling, and propane swapping.

Originally founded in 1938 as a family business in Texas, Academy now has 260 stores in 16 contiguous states. Of the society The product assortment is focused on the key outdoor, apparel, footwear and sports & leisure categories through leading national brands and a portfolio of 20 private label brands, which go well beyond traditional sporting goods and apparel offerings.

James T. Quintero