FIRST LOOK! Rebel Sport’s first Australian superstore has opened on Rundle Mall! • Glamorous Adelaide

Rebel, Australia’s leading sports equipment, apparel and footwear retailer, is launching its first award-winning Rebel customer experience store in South Australia at Rundle Mall on Thursday 7th April. rebel Rundle Mall is the ninth Australian experience store to be rolled out nationally by the retail chain, and the first flagship CBD experience store in Australia, as rebel continues to invest in expansion of its physical stores.

Underlining the confidence rebel has in the South African sports retail market, the major expansion and redesign of rebel Rundle Mall now sees the store housed over three levels, increasing its size by 80%.

Rebel Rundle Mall paves the way for an unparalleled customer experience and sports retail journey in South Africa. Presenting an elevated in-store experience to inspire customers, it offers the latest global sports looks and cutting-edge technology, as well as interactive areas. The store brings a complete sports retail experience under one roof to create an iconic sports retail destination.

In the basement, customers can find the Home of Football where they can try on the latest football boots and test them on an interactive projection wall with games such as ‘Rebel Football Smash’ and ‘Beat the Goalie’.

On the ground floor, the focus is on ‘her’, with women’s clothing taking center stage. Ranges from smaller Australian brands such as Nimble sit alongside global favorites such as Nike, Adidas and Under Armour. On the same floor, the Energy Zone will bring the latest products from the biggest sports brands to life every month.

On the first level, the basketball house allows guests to shoot hoops on a custom basketball court with a Lauren Jackson mural backdrop designed by local artist Sam Brooks and Mike Sander. Level One also offers World of Running where customers can test out a range of shoes with the help of rebel shoe experts, to ensure they fit and look good before buying. A serviced server-dish expedites the transport of shoes from the basement level to members of the rebel team in the shoe department of level one. EA Gaming’s in-store system means kids or partners won’t be bored while you shop – play with your favorite football or NFL team with FIFA and MADDEN at your fingertips.

Rebel Rundle Mall focuses on Australia’s sportsmanship, encompassing an all-new retail experience focused on inclusivity and innovation.

Rebel Rundle Mall is located at 135 Rundle Mall, Adelaide 5000




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James T. Quintero