Flannels has opened a new seven-storey flagship store in Liverpool
Destined to be ‘the UK’s next destination for new luxury’, multi-brand retailer Flannels has just opened the doors to its new 120,000 square foot flagship store in the heart of Liverpool city centre.
Marking the largest luxury retail investment in the city to date, visitors to the new Flannels store can explore seven floors of retail space, which includes an expansive beauty salon, three restaurants, a bar, the first Barry’s Bootcamp in-store to the world and a rooftop terrace with stunning city views.
Customers can step their game up the drip with an unrivaled Balenciaga edition and limited-edition styles from Jacquemus, Off-White, Burberry and LOEWE. Mainstays such as Stone Island, CP Company and Casablanca sit alongside streetwear favorites Represent and Fear of God, while other areas of the store are home to exclusive collaborations like Rick Owens x Converse and Pharrell Williams x adidas.
Once occupied by clothiers Owen Owen, the 120,000-square-foot mega-store is also set to host an exclusive pop-up with LA-based brand Amiri and will also feature an 18 Montrose concept space centered around a hype modern edition. It’s fair to say that the store offers more than your average selection of fashion, beauty, sneakers, and food.
In terms of experiences, the space includes a new digitally-focused bespoke tailoring concept, which allows customers to modify suits to their liking, and a destination for “fits” courtesy of Dr. Esho, celebrity endorsed. If that wasn’t enough, there’s also a VIP corner where customers can check out some of the store’s best pieces when picking up products they’ve purchased online.
“This is a defining moment for our business,” said Michael Murray, Flannels’ Managing Director. “The scale, service proposition and brand offering to be experienced at Flannels Liverpool is truly one of a kind. I can’t wait for our customers to see it. With the opening of each of these experience-focused flagships, we are redoubling our commitment to the “new luxury”, our understanding of youth culture and the value proposition we offer to brands: access to untapped audiences. »
Jack Bridges, Flannels Creative Consultant and Partner at Luxury Designers Argent, added: “For Flannels Liverpool, we wanted to create the most unique store to date. The concept was always to curate a store that pushed the boundaries of any other in the UK – to be a playground for luxury. Our beauty salon, which is now our biggest focus in the market, is unlike any other store in the world. We wanted to make sure we could create an ultra-modern visual identity that showcases beauty like only Flannels Beauty can. From the exterior, we have ensured that key details have been restored from this beautiful ‘late Georgian architecture’ to the contrast of our curated modern storefronts. »
Check out images of the new store below and head to 15 Parker Street, Liverpool, L1 1DJ now to see it live.