Foot Locker & Fanatics in the US to expand its licensed sporting goods offerings

Foot Locker and Fanatics, a digital sports platform in the United States, announced a partnership to expand the assortment of fan gear and merchandise available online to Foot Locker shoppers. Foot Locker will continue to power the online and mobile front-end customer experience across its entire portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

Starting in the fall, buyers visiting The Foot Locker, Kids Footlocker and Champs Sports websites will have access to a significant portion of Fanatics’ industry-leading licensed sporting goods assortment, featuring teams and players from top leagues and sports properties, including NFL, NBA, MLB, NHL, WNBAand NCAA. The collection, with sizes and options for all family members, is highlighted by apparel, jerseys, headwear and material goods across a broad portfolio of brands, such as Fanatics, Nike, Adidas, Mitchell & Ness, New Era, Pro Standard and Wear by Erin Andrews. Fanatics will also expand its market and championship collections as part of the deal, featuring merchandise from some of the world’s greatest moments in sports, Foot Locker said in a press release.

Foot Locker and Fanatics, a digital sports platform in the United States, announced a partnership to expand the assortment of fan gear and merchandise available online to Foot Locker shoppers. Foot Locker will continue to power the online and mobile front-end customer experience across its entire portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

“We are thrilled to partner with Fanatics as we continue to expand our assortment, provide more choice to our consumers and enhance our omnichannel positioning. Combining Foot Locker’s leadership in sneaker culture with the fan sports shoes and the power of Fanatics’ assortment is a natural fit. Bringing these two dynamic forces together will drive and serve sports and sneaker culture in exciting ways.” Andre GrayExecutive Vice President, Global Lockers and Fields Sports, Foot lockersaid.

“Fanatics is thrilled to partner with Foot locker and offer online shoppers a large, tailored assortment of its flagship product catalog. Foot Locker, Kids Foot Locker and Fields Sports are trusted and respected consumer brands and we are thrilled to now offer Fanatics customers an incredible selection of quality fan gear for all members of the family,” Jack Boyle, Fanatics Commerce Global Co-President, Direct-to-Consumersaid.

Fibre2Fashion Information Desk (GK)

James T. Quintero