The Gucci store in downtown Detroit is now open.
The 100-plus-year-old luxury brand kicked off a soft opening of its boutique on Friday at 1274 Library St. in the former LB King & Co. building, which Dan Gilbert bought in 2015. The 3,500-square-foot boutique features a collection of clothing and accessories for men and women, as well as Gucci jewellery, watches and decoration.
The store is Gucci’s second in Metro Detroit, after an inside retail store at Somerset Collection in Troy. The Detroit store opens seven months after the announcement of the brand’s presence in the city.
The Detroit boutique, one of 103 Gucci outlets in the United States, features restored glass tiles and geometric metal elements on a facade that carries over throughout the interior. Custom patterned monochromatic floors mirror the geometric panels of the exterior, producing decorative three-dimensional effects, integrating with the shape of the cylindrical fixtures.
The interior is bright and well lit, with exposed lighting. The new store is LEED certified and features LED lighting to monitor and promote energy efficiency.
Items are presented by section, with a variety of shoes featured on the back, including pairs made in collaboration with Adidas. About 10 associates were assisting customers and packing purchases at noon.
A representative for Gucci did not respond to requests for more details about the new store.
A store in Detroit isn’t the retailer’s only connection to the city.
Last year, Gucci teamed up with Detroit fashion brand owner Tommey Walker to launch a “Vs Everybody” clothing line in several other cities. They include Atlanta, Chicago, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco and Washington, D.C.
The collaboration with Walker is part of Gucci’s Changemakers project, which involves donations to organizations in each city as part of the launch of the T-shirts, which cost $390 and are sold online and in flagship stores, previously reported. Fear.
Gucci Changemakers also commissioned poet and Detroit native Jessica Care Moore to compose an original poem reflecting Gucci’s mission in the city. Part of the artwork was hand painted on the facade of the nearby Siren Hotel at 1509 Broadway St.