Gucci will open a boutique on Melrose Avenue in West Hollywood

Michael Shabani with 8400 Melrose Avenue (Google Maps, iStock)

Gucci plants its iconic logo in West Hollywood, The real deal has learned.

The Italian fashion house is opening a store at 8400 Melrose Avenue – where the street connects to Melrose Place –– sources close to the deal said TRD.

Gucci did not immediately respond to a request for comment.

The 4,000 square foot property is owned by West Los Angeles-focused investor Michael Shabani.

Shabani declined to comment on the deal.

The store will mark Gucci’s second standalone presence in Los Angeles – the company has a 10,800 square foot store at 347 North Rodeo Drive. It also has stores in a number of malls across the city, including the Beverly Center and Westfield Century City.

Gucci will first use the West Hollywood space to launch a partnership with Adidas – a pop-up project that will cost the retailer around $1 million, sources told TRD. The partnership sells sneakers for $850 a pair and printed jackets, hoodies and gym bags for more than $3,000 each.

Once the pop-up closes, Gucci will renovate the property and open the store as a flagship location.

This isn’t the first new store Gucci has opened in recent months. In April, the company signed a lease to open a 10,000-square-foot, two-level store in New York’s Meatpacking District.

The new West Hollywood digs also come as retailers have returned to the Melrose area in droves in recent months – mostly e-commerce businesses and restaurants.

Gucci isn’t the first luxury fashion house to open on the West Hollywood Strip. Oscar de la Renta, The Row, Bottega Veneta and Marni all have stores on Melrose Place – although all are significantly smaller than Gucci’s new property.

The ivy-covered store was previously occupied by Marc Jacobs, who closed his store in 2021.

James T. Quintero