In pictures: Foot Locker opens new tech-focused store in Westfield Straford

Foot locker opened a new 10,000 square meter store in Westfield Stratfordoffering an “elevated retail experience” designed to inspire youth culture and build communities.

The new Foot Locker store in Stratford combines premium products and enhanced in-store presentations, along with enhanced technology-driven customer experiences and events.

Brands available in the new store include Adidas, Nike, under protection, ConverseAsics, Vansand Reebok.

Customers will also be able to interact with the store through the digital virtual world with a Striper bot traveling through the store appearing on screens on both floors. Guests can also take part in interactive games, hosted on a high-fidelity curved LED wall, for the chance to compete against players from across Europe and win prizes.

The store also offers free phone charging stations, and customers can collect QR codes when visiting on their mobile device, for the chance to win prizes such as products designed by local artists.

Neil Carter, Vice President of Foot Locker Geo UK & Ireland, said: “Our new store in Stratford sets a precedent for us in the UK with its innovative technology for an enhanced customer experience, while helping us connect deeper with our local. community, offering them a space that goes beyond the traditional retail space and makes visitors and residents active participants. All of this reinforces our values ​​of inclusiveness, empowerment and sustainability, and our mission to continue to build a more progressive future with young people.”

The new Foot Locker store is located on the first and second floors, open from 10 a.m. to 9 p.m.

James T. Quintero