JD Sports will open a new flagship store in Gateshead TODAY

High street brand JD Sports has announced that it will open the doors to its North East flagship store on Saturday (June 25) – the store offering customers a unique experience of what they are usually used to from their other stores.

The sports, outdoor and fashion retailer will unveil its newest addition to the region when it launches its new Metrocentre store in Gateshead later today.

Supplying the Northeast with its dose of all the biggest brands, including Nike, adidas and The North Face, the 18,000 square foot store will have all local sportswear enthusiasts covered.

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The largest JD Sports flagship in the North East will bring more than 40 brands to the mall, along with a fully automated shoe conveyor belt.

Technology and innovation are at the heart of the new JD Metrocentre store, according to the brand, “providing a fun and unique shopping experience for its core consumers, while reflecting the authentic role JD plays in today’s youth culture. ‘today’.

JD Sports began in 1981, evolving to reflect Newcastle’s ever-changing culture, becoming a space where consumers come together to share their passion for streetwear and celebrate self-expression through style.

In honor of the grand opening, JD Sports will be offering shoppers the chance to customize a pair of store-bought sneakers at the brand’s Customization Station for free throughout the weekend.

The big brand will open today at the Metrocentre in Gateshead. Photo: JD SPORT

There will also be local DJ and producer, Jerome Price, who has worked with artists such as Deadmau5 and has over 60 million streams, there to provide entertainment.

Jerome will bring the summer vibe alongside local influencers and social media stars, Nathan and Grace, to kick off the launch weekend in style.

One lucky buyer, alongside three friends, could also swap Gateshead for the iconic party island through a special competition.

Shoppers who spend over £100 in-store will have a chance to win flights, a stay at the Ibiza Rocks hotel, one of the world’s most popular party venues and sought-after tickets to the JD Pool Party in Ibiza .

The contest runs until July 9.

L'Écho du Nord: The new store will have a treadmill.  Photo: JD SPORTThe new store will be equipped with a training treadmill. Photo: JD SPORT

JD Sports Fashion plc, said: “JD Sports has held a special place on the country’s high streets for over 40 years. We are proud to embrace the communities that shop with us and the culture that surrounds us, and this new Metrocentre store embodies that commitment.

Ben Cox of Sovereign Centros, Senior Asset Manager for Metrocentre, added: “It’s fantastic to unveil the new JD Sports flagship store, a truly standout fit-out from one of our core brands. The store is expected to be the largest in the region, providing an enhanced destination for streetwear and activewear from top brands such as Nike, Adidas and North Face.

“The opening follows the recent launch of H Beauty in Lower Town Square earlier this month with further exciting developments in the pipeline. Key occupiers continue to invest in Metrocentre as a key regional destination for retail retail, hospitality and leisure.

JD Sports is located at 23A – 25 Platinum Mall, Metrocentre, Gateshead NE11 9YG, and will be open Monday-Friday 9am-9pm, Saturday 9am-7pm and Sunday 11am-5pm.

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James T. Quintero