Kanye West Announces Independent Yeezy Store Plans After GAP and Adidas Attack
Rapper Kanye West has announced plans to open his own Yeezy stores after launching a social media rant aimed at multiple accusations against both Adidas and Gap over their previous collaborations.
On August 30, Kanye posted a now-deleted image of iridescent sunglasses on his instagram with the caption “Gap held a meeting without me?”. This was followed by an accusation that Gap had stolen his designs for the Yeezy Gap Engineered by Balenciaga collaboration, and a claim that they had canceled a photo shoot with his children in Japan.
The rapper, legally known as “Ye,” also posted a music video to his Instagram in which he appears to be meeting with Gap to discuss the collaboration where he can be heard saying, “It’s Sparta. It’s not celebrity marketing. It’s not a collaboration. It’s a life mission.”
“You really have to give me the position to be Ye and do what I think or I’m going to have to do what I think somewhere else.”
Two days later, on September 1, Kanye announced that he planned to launch his own Yeezys stores globally, independent of Adidas and Gap, out of Atlanta.
“I will buy the land and/or the building. Then we will open up in all states and then internationally,” he wrote, calling on those with more than a decade of experience who “want to change the world” to apply to work with him.
“I signed with Adidas and Gap because they contractually stipulated that they would build permanent stores, which neither company did, although I saved both companies at the same time,” said said Kanye.
Kanye West airs his grievances online
Kanye signed a 10-year contract with Gap in 2020 and the latest collection hit stores in July. It entered into a long-term partnership with Adidas in 2016.
Through the collaboration with Gap, he created the Yeezy Fashion Sneakers and the Yeezy Perfect Hoodie, which Gap said delivered the most sales per item in a single day in Gap.com history. Gap also reported that 70% of orders because the hoodie was from customers who were totally new to the store.
However, the rapper’s Instagram posts make it clear that he has a lot of issues with corporate decisions, like canceling pre-orders for his blue jackets and never hosting a fashion show.
These complaints come on top of other recent public outbursts by Kanye criticizing the brands. In June, he accused Adidas CEO Kasper Rorsted of stealing his designs to sell the brand. Adilette Slidesand in August, he slammed the company for promoting the Yeezy Day sale event without his permission.
The Adidas, Gap and Kanye West team did not immediately respond to Fortune‘s requests for comments.
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