Kanye West Yeezy name to be removed from existing Adidas product – Billboard

Adidas can I have broken links with Kanye Westbut it looks like they will always sell the rest of his Yeezy products – just without his name attached to them.

According to the report of Bloombergthe sports brand’s parent company, Adidas AG, will rebrand all Yeezy models under the Adidas brand in early 2023. brand,” Morgan Stanley analyst Edouard Aubin said in a note to clients on Tuesday.

“Adidas has the rights to the existing Yeezy product designs and may sell them using the Adidas brand (not the Yeezy brand) after the termination of the Yeezy partnership, which Adidas intends to do,” added l RBC analyst Piral Dadhania in a separate statement. “Speaking to the company, they believe they can limit the loss of revenue through this strategy, and will also save on expenses related to royalties and marketing fees which will no longer be payable in 2023.”

By Bloomberga representative for Adidas did not respond to the financial outlet’s request for comment on the news, which broke the same day Adidas released a statement about dropping Ye following his recent barrage of antisemitic comments in the media. “Adidas does not tolerate anti-Semitism and any other type of hate speech,” the company said. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

Other brands and companies that subsequently ended their relationship with West include Difference, Balenciaga, Foot locker, TJ Maxx, AAC and more. find a full list of consequences West faced here.

James T. Quintero