Kenneth Cole launches pop-up store in New York in support of the Mental Health Coalition

Kenneth Cole’s new pop-up store launches with a purpose. The idea of ​​the concept-shop, located at the corner of Bond Street and The Bowery in New York, is to offer “temporary” collections because change is the only constant.

“The world, in our view, is in transition. We work differently, we consume brands differently. I think today our job is to build a relationship with the customer and the goal is to have a platform that can change,” Cole said during a press conference Wednesday morning. “We set out to create a relevant experience, to speak to our audience in a meaningful way about what’s not just on their body, but also what’s on their mind.”

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For the opening, the assortment will include 13 in-store exclusive menswear from the Fall 22 collection, footwear and Voicewear products that feature relevant, thoughtful and engaging messaging. A percentage of all sales will be donated to The Mental Health Coalition.

Inside Kenneth Cole's new pop-up.  - Credit: Courtesy of Kenneth Cole

Inside Kenneth Cole’s new pop-up. – Credit: Courtesy of Kenneth Cole

Courtesy of Kenneth Cole

Guests will enjoy free juices from Pressed. Additionally, Kenneth Cole has partnered with Uber and is offering free delivery of anything purchased within 24 hours in any of the five boroughs. Aiming to change quarterly, customers are encouraged to visit shortly before the next assortment of products hits shelves.

Kenneth Cole launched the Mental Health Coalitiona large-scale engagement that brings together nonprofits, corporations, brands, celebrities and influencers in a coordinated effort to destigmatize mental health conditions, in 2020. And while nonprofits have grown exponentially, so has the crisis, Cole told FN in the spring.

“Everyone lives with mental health and the needs are immense,” he said. “COVID-19 has exacerbated everything. And now we are in what I call a crisis of uncertainty. Our life may be in this moment. “Am I going back to work? Should I wear a mask? Is a booster really necessary? Everyone is trying to figure out how to get there.

In May, the organization launched a campaign called “Feel Your Feelings” – a call for people to identify and honor their wide range of emotions. The initiative is based on the Mood Meter by Coalition program board member Dr. Marc Brackett, with the aim of helping people put what they really feel into words, without filters, hesitation or shame. The Mental Health Coalition also partnered with Pinterest in May for Mental Health Awareness Month.

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James T. Quintero