Launch of Reebok in Lagos in the bCODE store

Nigerian athletics brand bCODE has partnered with global sportswear brand Reebok to stock its footwear and apparel in its multi-brand concept store and website.

Customers can now shop a range of authentic Reebok footwear and apparel for their lifestyle, fitness, sports and fashion needs in bCODE’s new store, in addition to other products from their other partner brands Adidas, Skechers and Havaianas. This partnership includes shoes for men, women and children, as well as some styles from the global shoe brand rarely seen on the open market.

This new partnership marks bCODE’s launch of its first-ever multi-brand concept store in Lagos and cements the brand as a fast-growing fashion retailer. Reebok joins bCODE’s already impressive portfolio of multinational brands such as ADIDAS, Skechers and Havaianas.

Wonuola Okoye, CEO of bCODE, commented on the launch of the concept store: “We are very pleased to add Reebok to our growing portfolio of international partners. At bCODE, we aim to provide quality footwear and apparel at affordable prices across Africa and inspire a new approach to fashion, sport and athleisure. The opening of this multi-brand concept store is a step towards achieving our goal.

The new Reebok products are available on their newly upgraded website and in the bCODE multi-brand concept store, located at 31 Bode Thomas Street, Surulere.

About bCODE

bCODE is a fashion and wellness lifestyle company and multi-brand retailer that sells sports and athletics apparel and accessories. Established in 2019, they currently own a franchise for Skechers, Havaianas and Adidas in Nigeria.

bCODE is everywhere you are, so you can go wherever you want. Buy online and receive it at your doorstep or in store. bCODE is for everyone — young and old, women and men, and everyone in between. bCODE has 13 stores in Lagos, Abuja, Port-Harcourt and Ghana.

Follow bCODE on social media for the latest updates.

Website –

Facebook- @shopbcode

Instagram- @shopbcode

Twitter – @shopthebcode

James T. Quintero