London Designer Outlet expands its Adidas store

The London Designer Outlet (LDO) is set to expand its Adidas store to adopt its new design format, which will be a first for UK outlets.

Adidas will increase its floor space by 63% to 10,550 square feet. The new design format will focus on presenting high-resolution interactive screens and active participation spaces for consumers.

Adidas is the largest sportswear manufacturer in Europe and one of the oldest brands of LDO.

The decision to expand the store in the LDO, which is run by the UK’s specialist outlet operator Realm, comes after outlets continued to perform well during the pandemic as consumers favor value for money, local destinations, and places where social distancing may take place, depending on the LDO outlet.

Sue Shepherd, Realm’s Managing Director for LDO, said in a statement: “It’s always encouraging when retailers like Adidas increase their size, because it shows how much our customers value these brands and highlights that they have done well. negotiated. We also have a good mix of stores that have been with us since our early months including Villeroy & Boch, The North Face and Replay alongside more recent signings such as Radley, Police and Nicce.

“Between the heightened security measures we have put in place and the wide open spaces of Wembley Park, we are confident that once we can welcome our guests again after the lockdown, they will feel safe coming back, so that they can buy their favorite brands. at affordable prices in a secure and accessible environment.

A spokesperson for Adidas added, “We are delighted to have Adidas as part of the LDO since it opened in 2013 and to be a part of its continued success. After fantastic feedback on our existing store, we took the opportunity to expand our footprint and improve the brand experience. We look forward to serving our consumers in our new store at LDO and continuing to be a part of the growing Wembley Park community. ”

Photo credit: London Designer Outlet

James T. Quintero