New DISQO Product Measures Effectiveness of Cross-Platform Ads

DISQO, the leading customer experience (CX) intelligence platform, today announced the launch of Outcomes Lift, the industry’s first product measuring the full incremental impact of cross-platform advertising campaigns on customer results. marketing funnel.

Outcomes Lift provides advertisers with increased visibility across the entire customer experience journey, from search to e-commerce transactions, previously clouded by limited access and outdated methodologies.

As the industry grapples with the mitigation and possible loss of identifiers such as cookies and mobile IDs, Outcomes Lift provides marketers with insight into the critical funnel behaviors that occur after the exposure to advertising, including search, site visitation, and e-commerce activities.

Outcomes Lift measures all digital platforms including CTV, OLV, display, mobile, e-commerce sites, and siled hard-to-measure social sites.

DISQO Outcomes Lift is experiencing hyper growth with brands, agencies and publishers including blue chip clients like Adidas, APCO, CROSSMEDIA. Havas Media Group, Haworth Marketing + Media, GoodRX, MediaCom, Nestlé Purina, Teads and Vevo.

“Outcomes Lift shines a light on the pervasive blind spots that existed even before the deprecation of cookies and other outdated identifiers. Our Brand and Outcomes Lift products set the bar for ad measurement because, rather than assembling workarounds to from incomplete data sources, we invited people to share their experiences passively and directly through our platform,” said Stephen Jepson, EVP, Advertising Effectiveness, DISQO.

DISQO’s CX intelligence platform passively measures over 1 billion customer journey touchpoints per month. With granted visibility into the underlying behaviors that drive results, marketers can better engage with potential and existing customers and maximize campaign ROI.

Outcomes Lift empowers advertisers to future-proof their measurement against new platform silos and ad formats, as well as ID technology disruptions down the line.

James T. Quintero