New-look Adidas store unveiled after major expansion out of Dalton Park
The popular factory outlet in Dalton Park, on the outskirts of Murton, has reopened following a major refurbishment project.
Work to completely revamp and expand the store was completed earlier this month with a grand unveiling underway.
The new-look store, located at the mall’s central entrance, grew by 25% after expanding into the former Moss Bros unit next door.
Since reopening, Adidas has also expanded its product range, introducing a wide selection of Reebok sporting goods, as well as even more of the brand’s signature athletic footwear, apparel and accessories.
Other new additions to the Factory Store include a complete overhaul of fixtures and fittings, as well as new displays and decorations throughout the store.
Louise Thompson, marketing manager at Dalton Park, said the new look has already proven popular with the first customers to walk through the doors.
“The new Adidas store has been completely transformed and is already proving very popular,” she said.
“As Adidas was one of the very first stores to join Dalton Park when we opened in 2003, it has been great to see the store flourish and we are sure it will now become the ultimate destination for sports shoppers. .”
Adidas isn’t the only store to see an expansion in Dalton Park this summer.
Last month, Moss Bros nearly doubled in size after moving to a new, larger unit next to New Balance.