Nike files trademarks for a virtual product, joining the metaverse

Another day, another victory for Mark Zuckerberg – Nike could join the Metaverse.

As reported by The law of fashion, the sportswear giant has filed for a handful of new trademarks, including “downloadable virtual goods”, virtual goods retail services and entertainment services. Each brand includes categories such as footwear, apparel, sports equipment, arts, toys, etc., all categorized as a “system and method of providing cryptographically secure digital assets”.

As far as we know, Facebook’s rebranding includes a marketplace for buying and selling “virtual goods,” as well as updates to facilitate virtual social interactions. “The metaverse is the next frontier, just like social media was when we started,” Zuckerberg explained.

It looks like Nike is gearing up to offer its products virtually, and whether that will make it more or less likely to take the L remains to be seen. Does a sneaker still have the same value if it only exists digitally? Will Nike’s most coveted pairs be turned into NFTs?

After the first Meta video was shared, many were quick to point out the lackluster outfits the avatars wore, and by partnering with brands in the fashion realm, it looks like the company is trying to take fashion from the physical to the digital.

Nike isn’t the first brand to jump on the Zuckerberg bandwagon. Following Meta’s announcement, the official Twitter account tweeted “@Balenciaga what’s the dress code in the metaverse?” hinting at a potential collaboration or partnership in the digital realm.

There is no official information about the new brands from Nike yet, but we are sure that we will see the result as soon as possible. If our speculations are close, you better be prepared to secure as many flies on the blockchain while you still can.

Stay tuned as more information becomes available. The metaverse is here, and it is inevitable.

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James T. Quintero