nikhat zareen: Boxing champ Nikhat Zareen makes memorable entrance at adidas store launch in Bangalore

World boxing champion Nikhat Zareen made a splash at the launch of the latest adidas store at Brigade Road in Bangalore. The 6,500 square foot store, located in the heart of the city, is spread over four floors. It offers the future of the retail experience for consumers and offers a wide variety of products for men, women and children.

Speaking at the grand opening, Zareen said, “I’m super excited to be opening this beautiful adidas store today. It reminds me of my first store visit – when I bought my first pair of adidas shoes. It was a monumental moment for me as it was a pair that empowered me, and to this day, I cherish it. It was my entry into the world of adidas, and from there the possibilities for me were endless.

In line with adidas’ long-term vision and commitment to sustainability, the store houses a dedicated ‘Sustainability Wall’, which has been crafted from e-waste, displaying the End Plastic Waste logo.

Commenting on the store launch, Sunil Gupta, Senior Director of Brand adidas said, “We are absolutely thrilled to open another phenomenal store in the heart of Bengaluru. The store not only provides our consumers with a global shopping experience, but also gives them a glimpse into the world of possibilities with adidas. We constantly want to improve our consumers’ in-store experience through innovation, creativity and design.

James T. Quintero