Pacific’s largest adidas store unveiled at HTPO Adelaide – Shopping Center News

Australia’s largest adidas store opened at Harbor Town Premium Outlets (HTPO) in Adelaide due to growing demand for high-end brands in the center and the local popularity of the iconic, well-known sportswear brand. for its distinctive three-stripe design.

Located at HTPO Adelaide for six years, adidas has outgrown its existing store and moved to a larger 891m2 site located on Tapleys Hill Road at Adelaide Airport at the southern end of the center.

HTPO Adelaide center manager Tania Rucioch said strong business results, including sales of the center up 9% in July compared to the same month last year, reflecting growing demand from top domestic and international brands. range at greatly reduced prices.

“Adidas designs sportswear for and with athletes of all kinds and is certainly one of our most popular brands. Adidas sales at HTPO Adelaide increased 21% in July, compared to the same period in 2019, ”said Rucioch.

Australia’s largest adidas store has opened at Harbor Town Premium Outlets

“During the two week move and transition to the new store, we were inundated with daily calls from customers to find out when they could shop at adidas again,” she revealed. “It’s no surprise that adidas hit their weekly target in the first two days of trading.” Rucioch noted that the expansion of the adidas store created 14 new retail positions.

Previous independent research has indicated that nearly half of HTPO Adelaide shoppers visit the center and shop at adidas, which offers athletic clothing and footwear as well as a line of the company’s Originals fashion products.

“We work very hard to deliver what South Australian outlet shoppers are looking for and offer year round savings of up to 70% on their favorite premium local and international brands,” Rucioch added. “The expansion of adidas consolidates HTPO Adelaide as the sports retail capital of South Australia.”

Adidas expansion consolidates HTPO Adelaide as South Australia’s sports retail capital

Lewis Land Group has stated that it is committed to ensuring that HTPO Adelaide remains a premium point-of-sale offering in South Australia and continues to evolve in its efforts to “provide the shopping experience in full ultimate air “.

With over 120 outlet stores, popular premium brands also include Under Armor, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Peter Alexander, Witchery, Review, RM Williams, Mimco, Wittner, Nine West, Seed and Lorna. Jane.

James T. Quintero