Sports Direct opens new store at Deepdale Shopping Park

Sports Direct opened the doors to a brand new 35,000 square foot store in Preston, as part of the group’s strategic expansion plans.

The store, located at Deepdale Business Park is home to Sports Direct, USCEvans Cycles and GAME as well as a Belong esports arena.

The new store features popular sportswear brands such as Nike, Adidas, Asics and Under Armour, as well as sections dedicated to specialist disciplines including running, football and outdoor activities in clothing for men, women and children.

The store will also include a USC, GAME, Evans Cycles, and a dedicated gaming and social experience area.

James France, Group Head of Real Estate at Frasers Group, said: “With each new store opening, we continue to establish ourselves as the premier destination for sport and lifestyle. Our expansion plans for the UK and Europe are huge, and we are excited to open new stores in key markets as we continue to invest significantly in physical retail.

Sports Direct’s parent company, Frasers Group, continues to raise the bar for retail with investment and expansion plans already announced for this year. The company recently opened a new flagship store in Birmingham city centre.

Earlier this year, Manchester Arndale has announced that Sports Direct will double the size of its location at the mallsigning a new 15-year lease for a flagship store.

James T. Quintero