Superdry opens a new store in Icon Outlet at The O2

It is located on the upper level of the Icon Outlet and is part of the brand’s expansion into the outlet sector, marking the brand’s second outlet outlet in London. It joins other retail names such as Adidas, Calvin Klein, Levi’s, Nike and Tommy Hilfiger at the O2.

The new store offers the brand’s clothing collection as well as a full range of accessories, strengthening Superdry’s global presence with over 740 stores in 61 countries.

In May, Superdry announced store revenue rose 59.8% year-on-year to £224.5m, and reported group sales of £600.7m for the year to April 23, 2022, an increase of 8.1% compared to 2020/21.

Danny Grimshaw, Head of Retail for UK, Ireland and Outlets at Superdry, said: “As we are a British brand it is great to be opening in such a shopping destination. iconic outlet, which offers both incredible leisure and strong retail activity Icon Outlet at The O2 is the perfect location to expand Superdry’s UK outlet collection, as well as grow our presence in the capital. We are continually determined to enable more people, in even more destinations, to access our brand.

Louisa Dalgleish, Icon Outlet Rental Director at The O2, added: “The opening of Superdry is another key milestone for Icon Outlet in 2022. It has been a pleasure to work closely with the team on this launch. , because the new store provides our dedicated service. and loyal consumers with another fantastic option for all occasions, while appealing to a younger demographic.

“It’s great to see a brand like Superdry endorsing the importance of outlets, especially following such a strong summer trading period. There’s no doubt that Superdry will be a huge success, especially given the its location so prominent in Icon Outlet.”

James T. Quintero