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Designed by Smart Token Labs, Brand Connector streamlines partnerships between brands and NFTs

SINGAPORE, June 17, 2022 (GLOBE NEWSWIRE) — Smart Token Labs, a web3 open source software development company, today announced the launch of its brand new product, Brand Connector. The one-of-a-kind solution enables any website to recognize and interact with any NFT collection, derivative or coin. With Brand Connector, Web2 brands can personalize content, rewards and offers by integrating NFTs into their website or loyalty programs.

Big brands are flocking to Web3, with Walmart, Mastercard, Disney, Nike, Adidas and Louis Vuitton investing heavily. The analysts of Goldman Sachs predict that global investments in Web3 and metaverse technology could exceed $100 billion and unlock a digital economy of up to $8 trillion. Despite the momentum, leveraging Web3 has proven difficult for many brands. Smart Token Labs anticipates that Brand Connector’s simple, fast, and easy-to-use model will accelerate partnerships between brands and NFTs.

“Brand Connector helps innovative brands that want to explore NFT integrations or activations,” said Victor Zhang, co-founder and CEO of Smart Token Labs. “Brand Connector is an activation bridge for Web3 Brands and NFT Collections, allowing websites to respond to visitors based on tokens stored in their digital wallets. Brand Connector can be integrated into any website, connect to any loyalty or rewards program and can interact with any token, collection or derivative product.

Powered by TokenScript, Brand Connector is an open and accessible Web3 solution for Web2 brands to partner and innovate around NFT collections. The new product enables brands to integrate Web3 functionality into Web2 through accessible, high-value experiences for token holders. Deployed as a Node Package Network (NPN) package, Brand Connector is able to connect to any website without the need for a custom or dApp version of the brand or collection.

“Working alongside La Prairie and Smart Token Labs for my NFT campaign, Space Beyond, I experienced firsthand the impact of a product like Brand Connector,” said world-renowned artist, Carla Chan. “Space Beyond launch was built with Brand Connector on the Ethereum blockchain. Smart Token Labs has been a tremendous asset in launching NFT, supporting us with world-class knowledge to deliver our artwork to consumers around the world.

To learn more about Smart Token Labs and explore Brand Connector, visit: https://brandconnector.tokenscript.org.

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ABOUT SMART TOKEN LABS

Smart Token Labs is creating a new standard for a tokenized future. Since 2017, he has been building two main bridges to this future: AlphaWallet, a superuser agent for smart tokens, and TokenScript, the smart token interface for token composability. TokenScript is a token-centric framework for building smart, composable tokens for use cases in NFTs, PlayFi, DeFi, the Metaverse, and across the Web3 spectrum.

James T. Quintero