The largest Adidas store in Bengaluru, a blend of experience, durability and credibility

The largest Adidas store in Bengaluru, a blend of experience, durability and credibility

By Retail4Growth Office | July 01, 2022

Located in the heart of the city – Brigade Road, the store is a mix of 6500 square feet of retail space over four floors and focuses on Experience, Sustainabilityand Credibility

Sportswear giant adidas has unveiled its largest store in Bangalore, located in the heart of the city – Brigade Road. The store is a blend of multiple digital touchpoints and embodies the future of the retail experience for consumers.

Spread over 6,500 square feet of retail space over four floors, the store focuses on 3 important pillars which are Experience, Sustainabilityand Credibility.

The store offers the consumer a glimpse into the world of adidas, offering a wide variety of products and also has several sports and experience areas such as an exclusive football pitch with an extended terrace playground, a lounge inspired by the game with an anx-box and a space activity for children. The store is also enhanced with state-of-the-art technology that includes immersive screens and digital plinths to provide customers with a superior digital shopping experience.

In line with adidas’ long-term vision and commitment to sustainability, the store houses a dedicated ‘Sustainability Wall’ which has been crafted from e-waste, displaying the End Plastic Waste logo. That’s not all, the store’s central Atrium installation was created in collaboration with local artists using only recycled plastic bottles and containers.

Commenting on the store launch, adidas Senior Brand Director Sunil Gupta said: “We are absolutely thrilled to open another phenomenal store in the heart of Bangalore. The store not only gives our consumers a global shopping experience, but also gives them a glimpse into the world of possibilities with adidas, whether through our experience zones, our digital touchpoints or our commitment to sustainability which comes to life with the sustainability wall and the installation made from plastic waste.We want to constantly improve our consumers’ in-store experience through to innovation, creativity and design.

Nikhat Zareen, world boxing champion and adidas athlete, opened the store. Speaking on the occasion, Zareen said “I’m super excited to open this wonderful adidas store. today. It reminds me of my first visit to the store, when I bought my first pair of adidas shoes. A monumental moment for me as it was a pair that empowered me and to this day I cherish it. It was my entry into the world of adidas, and from there the possibilities for me were endless. I wear my three stripes with so much pride and I’m sure this store will also be the first step on many more monumental journeys for young athletes in the years to come.

James T. Quintero