Tomorrowland takes over the adidas Flagship Paris store

Tomorrowland undertakes the acquisition of the Parisian flagship store of adidas

The world famous festival tomorrowland take over adidas‘ flagship store on the Champs-Elysées, Paris to celebrate its LOVE collectiona partnership with the clothing brand and the Royal Belgian Football Association.

The illustrious Tomorrowland continues to grow on its incredible brand, in its next groundbreaking effort the festival has taken over adidas’ flagship store on Paris’s iconic Rue des Champs-Elysées. The takeover comes to celebrate the LOVE collection which was in collaboration with the clothing brand as well as the Royal Belgian Football Association which was launched a few months ago and was introduced to capture the minds and hearts of football fans and of festivals.

The flagship store opened in 2016 and contains 2,260 square meters of retail space, however, on Friday, November 4, the store transformed into a magical and exclusive party that brought together fans from all over the world. Besides sensational surprises, the evening also featured exciting DJ performances from artists such as Ofenbach, Henry PFR, Azaarand, Venga.

The clothing collaboration between all the brands involved contains various clothes and accessories and represents a message of love, equality and diversity and above all happiness through eccentric colors and bold prints. You can find items still on sale via the official Tomorrowland store here as well as the official adidas website here.

Image credit: Tomorrowland (press)

James T. Quintero