Twitter launches new Product Drops shopping feature on iOS devices

Twitter is coming in for an even bigger slice of the social commerce pie.

The company announced on Wednesday that it is rolling out a new shopping feature called Product Drops, which will allow merchants to tease and promote new launches directly on the app. Buyers will see a “Remind Me” button at the bottom of Product Drop tweets that they can click to enable in-app alerts in their Notifications tab, which appear 15 minutes before and at the time of the fall. By tapping on this notification when the drop goes live, a “Buy on Website” button will appear which will redirect to the merchant’s website.

Want to learn more about an upcoming product before committing to recalls? Clicking directly on a merchant’s Product Drop tweet will open a full-screen product details page with an item description, photo, price, and a clickable hashtag that shows you what other people on Twitter are saying about it .

SEE ALSO:

Twitter will let you shop while watching a livestream

“We’re excited to give shoppers a way to do more than just talk; with Product Drops, we’re making it easy to move from conversation to product discovery to purchase,” explained Justin Hoang, Product Manager at Twitter, in a blog post.

Product Drops is the latest addition to Twitter’s shopping module – and perhaps the most inevitable, given how essential the app has become for monitoring launches and restocks. It’s where savvy shoppers go to swap tips on rating new Telfar bags and adidas x Ivy Park collections, and where eagle-eyed users create followings by tracking PlayStation 5 and iPad restocks. graphics cards (some more legit than others). Adding native functionality that taps into our FOMO and our collective desire to be first in line for something new seems like an obvious next step.

Twitter said Product Drops will only be shown to shoppers in the US who use Twitter in English on iOS devices “for now,” adding that it is currently testing the feature with “select managed partners” like Home Depot.(opens in a new tab)Dior(opens in a new tab)and Fossil(opens in a new tab).

James T. Quintero