Why did the Allbirds stock drop? – ARCH-USA

Source: The most comfortable shoes in the world

Allbirds was the darling of Silicon Valley. Sneakers have become part of the VC outfit. The simple, low-profile design made wearers feel more environmentally conscious, and the sneakers gave fans the option to dress without logos. The eucalyptus fiber and sugar sneaker funded to the tune of a billion dollars, and that’s where the problem begins. As Allbirds headed for an IPO, the company showed it never made a profit and the valuation was inflated. Since that first sneaker, Allbirds have rolled out performance sneakers and they even attempted a foray into sneaker culture with Jeff Staple following Nike and Puma by adding the pigeon logo to several colorways of their kicks. (The PumaxStaple collaboration ended up in retail outlets for 19.99, which should have been a sign, but at least Allbirds did extremely limited runs of their version.) The company that built its foundation on a durable and simple solution to comfort had neglected the most important aspect of design: being authentic and memorable.

A few years ago fashion became logoless. Consumers did not want to publicize the price they had paid for their clothes and shoes. In all honesty, that was wrong. Fashion was not about losing the logo, the logo disappeared due to the rise of knit and wool sneakers. A company could sell a sneaker without putting a logo on it because the weave of the knit, or the fabric itself, allowed for cleaner lines and inexpensive manufacturing. An interesting thing happened during the no-logo movement, the market-controlling sneaker brands doubled down on their logos. adidas and Nike, even on their first knit running shoes, placed logos on top of the knit. These more established companies understood the market. They knew that any product that didn’t immediately reference the brand could be easily overlooked. Allbirds kept it simple and rolled out a limited number of SKUs, creating the perfect palette to get robbed and raped about.

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Pictured are LeMouton shoes on Amazon. Amazon also knocked Allbirds down with its 206 Collective wool sneakers. The lack of design on Allbirds introduced the easiest path to counterfeiting. Irony? LeMouton placed a logo on the shoe. Look at the heel of the shoe in the photo. Allbirds now puts its logo on its performance sneakers.

The current Allbirds stock price is at 4.92. There are rumors of insider trading and the company that was the darling of the VCs is now a publicly traded company trying to find its center. There were opportunities created by Allbirds to offset the counterfeit problem, but the resources were not used.

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In 2020, a collaborative effort was announced: PENSOLE x Allbirds could open Allbirds to an entirely different demographic – ARCH-USA There was never any product released from this relationship. In 2021 another partnership was initiated with Pensole: Allbirds x PENSOLE presents Better Responsible Design Program (BRD) – Pensole Design Academy – ARCH-USA It takes time for a product to be created, but after the announcement of this relationship , nothing. Pensole didn’t have all the solutions for Allbirds, but considering that some of the best young designers in the sneaker industry were available to Allbirds as interns, it was a chance to learn between businesses. Allbirds got a fresher, younger demographic to get a glimpse of how the sneaker landscape was laid out, but nothing was developed.

Camper’s Runner K21 takes NFW MIRUM® and offers a 100% natural basketball upper.

Allbirds was the first sneaker company to invest in natural fiber welding. Instead of an Allbirds biodegradable upper, falling leather sneakers, which was incredibly corporate-compliant, the article above shows that Camper was one of the first sneaker companies to roll out an actual product. After Camper, Nooch Footwear. I’m sure Allbirds is headed for an exit, but so far, nothing. These two separate issues are emblematic of an innovative company that freezes and decides to use the same playbook as established brands instead of truly finding a path to better products and better design. How did they freeze?

IT ep. 202 | A Final Look at Allbirds x Staple and Whether the Super Limited Collabs Are Worth It

The inability to work on a product with Pensole and the slow delivery of a new platform with NFW’s Mirum are additional layers, but the inauthentic collaboration with Jeff Staple is a glimpse of a company looking for identity, “Are we plain and boring, or are we young and fresh?” The Staple Dasher was frozen. The automatic flaw of a direction-seeking brand is its attempt to tap into sneaker culture As stated in the first paragraph, simply placing the Staple Pigeon on your kicks does not connect with sneaker lovers. It’s flattering. It doesn’t build a long-term relationship or create new fans it builds hype The reality beyond a limited hype drop is that the manufacturing of Allbirds took a hit due to supply chain issues and the simple design allowed to Amazon from eat into business growth. Why Allbirds is in trouble is a pie cut into too many sections.

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There are solutions. Allbirds can expand product offerings and develop a more demanding design. They have already started to offer clothes, but the design remains too simplistic. They can develop more wholesale distribution partnerships or adopt a small store format in key cities. Allbirds is not a broken company. On the contrary. It is a series of small movements away from the lift. The recent adidas collaboration shows that the brand recognizes that sustainability can be cool. When Allbirds decides to double down on educating the consumer rather than placating them with up-to-date green information, the company could find its way. If they follow the leads of Deckers and Merrell, the two companies have set up test labs, instead of emulating Puma and Nike with hype collaborations, they’re going ahead. The stock price reflects what the company is. Allbirds could make it reflect where they are going.

James T. Quintero