YouTube sneaker store Kick Game expands into Bullring Mall

A Birmingham sneaker shop with thousands of YouTube subscribers has moved after expanding its store in the Bullring. Kick Game has just launched its spacious new sneaker store and the brand is aiming to take Europe by storm.

The streetwear store – which recently hosted rappers Central Cee and ArrDee for pop-up appearances – has seen an unprecedented number of customers come through its doors. It is now one floor up from the Bullring’s last store.

Kick Game is one of the top sneaker shopping companies on YouTube. They’ve grown to over 100,000 subscribers in a year and with a spacious new store they aim to film more episodes in Birmingham.

READ MORE: Rapper ArrDee at Bullring as he meets his Birmingham fans

The new Kick Game store relocated after expanding into arenas

Kick Game also has stores in Leeds Trinity Shopping Center and Manchester Arndale. But with the aim of aiming for £55million in sales by the end of 2022, the expansion of the Birmingham store is just the first step in their takeover in Europe.

A spokesperson said: “Kick Game has become synonymous with streetwear culture and is renowned for producing top-notch content on YouTube and its social channels.

“Recent films featuring top artists Central Cee, Arrdee, M1st and Fredo have received millions of views. Streetwear is gaining momentum across the world and Kick Game is eager to increase the visibility and the accessibility of high-end and rare sneakers in the UK street and in Europe and further overseas.”

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James T. Quintero