ZALORA, adidas partner to launch a pop-up store in Singapore

The Bukit Junction store is open from August 3 to 12.

Performance and lifestyle apparel e-commerce platform ZALORA and adidas have collaborated to open The Supermart pop-up store in Singapore to boost the sportswear brand’s presence on the retailer’s platform by line.

In a statement, ZALORA said Supermart offers a click-and-mortar experience, allowing customers to browse the store, scan the unique QR codes on each item, checkout through the ZALORA app and get delivered. their orders directly.

The store features adidas Sportswear and adidas Originals and more than 90 stocking units featuring footwear, apparel and accessories for men and women.

The Supermart is located at Bugis Junction #02-10B. It is open every day from August 3 to 12 from 11 a.m. to 9 p.m.

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“We are committed to enriching our customers’ experience with our brands, and this pop-up demonstrates the presence of ZALORA and adidas beyond the online space. Shoppers can now enjoy in-person browsing with the convenience of online ordering and delivery,” said Eric Cheang, Regional Sales Manager of ZALORA.

“This exclusive partnership with adidas to create this event is the first of its kind, combining one of the best brands and the best digital fashion platform in Singapore to create a unique and memorable experience for shoppers.” said Eric Cheang, Regional Sales Manager, ZALORA.

James T. Quintero